There are two sides of the coin when it comes to discussing financing with a potential customer: what the buyer is spending on and how they’re going to spend it.
We have to be ready to educate on both.
Education and information are the key to getting buy in and gaining trust.
As online sales professionals there is a delicate balance to providing just enough information to get your customer to their next step. We’ve got to be certain we don’t violate any fair housing laws or steer in one direction while being able to confidently discuss financing. This is going to make a world of difference in your calls.
We’re detailing what it is we’re talking about and how to present it. Use this guide to develop and practice your script so it’s no longer uncomfortable when someone asks a direct question about money.
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