When a builder implements an Online Sales program they may or may not have a sense of what it is. If lucky, they hire the right person to take on the challenge and shape their program. Often it’s based on a stat they saw somewhere or a word of mouth suggestion: “I hired an OSC and our business increased by 30%”.
That’s true for so many builders but we very rarely discuss how many OSCs walked in and out their door to get there.
The part that gets left out is who the person is taking on the role and how they show up for their work. Most of what an OSC does happens behind the scenes. This is why an OSC must be intrinsically motivated in order to succeed.
OSCs provide everyone around them transparency: they provide all their stats, recorded phone calls, all emails are fair game for review and critique, and for many the quality of the lead gets attached to them as if they made them in a lead factory. Simultaneously we don’t have a baseline to measure against. Sure, there’s national stats and plenty of folks to follow - but how do you know if you’re performing well in your company?
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