Utilizing Forms - The Great OSC Productivity Hack

How often do you like giving feedback? Are you jumping to share good or bad experiences?

Just about every receipt you get, even for a transaction that lasted 30 seconds, has a QR code to a survey to see how they did. I’m willing to bet it has an incentive for filling it out too.

Surveys and opinions about how others are doing are everywhere.

What about using a survey (form) to learn who your customer is?

That’s the whole idea behind getting really good at leveraging forms in your OSC processes.

Or think about this.. you need to buy a favorite skin care product you’re out of and get onto the brand’s website. You know you’re looking for a specific item and want to navigate there..but you keep getting this “skin type” survey…which you’ve taken 15 times already. It always pops up when you get to the website because your cookies didn’t save your login and now you leave the website and don’t by the serum because you’re so tired of this freaking pop up.

Sound familiar?

Surveys have a time and place in our shopping experience from our $10 to $100K purchases. When they get too techy we lose sight of our customer. When we don’t leverage them, we lose engagement with our customer.

For Subscribers: Let’s talk about where and when to use forms (with examples!), why we need to build relationships before they’re introduced, and where or where not to serve them to your potential costumers. Included is a special sample form with built in automations for you to experience getting these..if you haven’t subscribed, do it now to read on!