Lead Ownership: Are Our Rules of Engagement Causing Bad Service?

Are you a “that’s not my problem” person or a “let me step in and help no matter what” type?

Somewhere between setting boundaries and hitting quota we can get off-kilter as an OSC. And really, some of this might come from wanting to keep our sales team happy and working with us.

What I’m talking about here is the age old argument of who owns a lead. And what I want to impart on you: it was never your lead to begin with.

For Subscribers: I’m giving you some real examples of where programs run based on made up lead ownership rules faulter and how we can reframe our work so that our program manages experiences for every lead.

Why subscribe? Our paywalls protect the integrity of the content we create that supports our industry peers. When you subscribe for $6/month or $60 annually you support the time, effort, and expertise put into this publication (yes, it’s written by a real person and not a chatbot!). We’re that meme you see: when you support a small business, a real person does a happy dance. That’s me, Diana. I dance.

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Let’s Open Our Hearts, First

Our first lesson is to open our minds and hearts to a different way of working together to support the leads in our ecosystem. This will require removing our own egos. This will require you to adjust your expectations on who’s paid what.