AI and the OSC - Who does it better?

Last week, business pages, personal pages, and content creators started pushing out AI Barbie doll versions of themselves. There was a delicate dance of, “hey look at me!” coupled with dissenting “do you know how bad AI is for the environment? Or what it does to creatives?” and at the end of it all, another trend goes to die.

Often, in speaking with builder leadership there’s a question of, “can you get AI to do this for me?” and a lot of times that trickles into, can we use AI to replace a lot of what the OSC does?

We see it everywhere in automations and from stretched-thin marketing managers who are just trying to keep communication going.

Begging the question: how much AI can we tolerate in our sales process?

For subscribers: where we should or should not employ AI into our process and if it’s an OSC replacement.

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Emails

As a writer, you know I’m going to tell you to absolutely keep AI out of your emails.

As a human, I know creativity can sometimes need a jumpstart. The problem with using something like ChatGPT to write your process emails is two-fold:

1. Think of ChatGPT like a really good search engine. It’s going to be pulling from all of the information around your topic and amalgamating it into word salad. A lot of times it’s using the top hits,